Who is Flourishing for?
A woman who dreams of building her own floral business on her terms. She's eager to learn design skills, gain business knowledge, and receive mentorship to get started on the right foot.
An adventurer who craves the open road of freedom that the freelance life offers, but needs the design basics, techniques, and mechanics to land the jobs she wants.
A wedding planner looking to expand her services and add floral design to the list of offerings she provides to her clients.
What is Flourishing?
IN-PERSON: A customized mentoring and design program to build your design skills and the business structure that is right for you.
ONLINE: A step-by-step education program that takes you from the stages of confusion in starting a business to equipping you with skills in design, color theory, pricing and proposals, branding/social media, networking, and diversifying to successfully get your floral business started.
Why flourishing?
With over 25 years of experience in the floral design industry, Amber has established herself as an expert in her field. Having owned both a retail flower shop and a floral studio, she possesses a wealth of experience and skills that have enabled students to build successful businesses.
Curriculum
Business Basics
Take the guesswork out of building the right business foundation legally. We break down all the to-do’s when establishing your business, along with key tips, critical thinking exercise and the ultimate start-up list.
Floral Design
Learn the basics of design, digitally. We will walk through the mechanics of small detail work, bouquets and arrangements of different sizes. You will feel confident in your floral design foundations and know you are designing something that will wow your clients.
Color Theory
Take your arrangements and designs from novice to noteworthy with learning color theory in flowers and styling. Learn how to create iconic and innovative color pairings that will make you stand out in the industry.
Pricing & Proposals
Let us fold back the mystery of pricing and proposals in the floral industry. Learn exactly how to price your services for profit and create proposals that reflect your worth. Learn from real contracts and price breakdowns to take the guesswork out of making money as a florist.
Networking
Learn tips and strategies on how to network and be your own PR agency when it comes to your local market knowing who you are and why they would choose to work with you! We will discuss editorial and styled shoots, preferred vendor lists, and industry groups- learn what is the best fit for you.
Social Media
Become the master of organic Social Media growth with expert advice, simplified strategies and ways to bloom your brand socially. From hashtag theory to easy engagement that works and the keys to cross promotion, get ready to watch your account take off.
Diversifying
Every business needs to make sure it has multiple revenue streams and is not dependent on just one way to make money. Diversity and adaptability is key, especially in the age of COVID. This chapter focuses on ways to ensure your brand will outlast any economic climate and flourish.
Branding
Learn how to go beyond creating just a floral business, but instead create an identifying and iconic brand people love. Establish your brand identity with strategies for growth and ways to creating copy that converts into clients, this chapter will take your brand to the next level.
Styling
Creating a complete design that sets you apart from your competition. In this chapter, you will learn the styling basics and how to apply them to any event.
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