2023 Wedding Flower Trends
It’s fun to look forward every year and see what the trends may be. They help give insight to what’s coming and how you can be prepared. They also jump-start the creative process for dreaming about how you can use those trends in unique ways for your clients.
I have been in the wedding industry for over 20 years and have seen many trends come and go. Some hang on longer than others and you have to really get creative, cue the burlap and lace haha! As a wedding professional, you have to remember brides don’t see these trends over and over like you because they are only planning one wedding. They may think what they are choosing is new and exciting and hasn’t been used by everyone that year. As the wedding professional, it’s your job to make their vision special to them!
If you have the basics of design, color theory and styling, you can face any trend with confidence. My course gives you the foundation you need in all of these areas and much more!
Color
I am such a fan of color!! Don’t get me wrong, a beautiful white and green palette is a show-stopper, but when I get to use color, I come alive!! I believe it adds so much interest to the wedding decor. Color is something I love to play with and I hope I get the opportunity to bring lots of color into the 2023 wedding season. Pantone color of the year is Viva Magenta! As you can see from this beautiful proposal, I was ahead of my time with the stunning color palette.
Color is regarded as the most important element of floral design to most. Color affects the way individuals react to a design because it evokes emotion and when used properly creates line, visual balance, and rhythm within the design. If color is a bit intimidating to you, my course offers a color theory session with styling that helps bring it all together. Color is an element you want to be super comfortable with. I’d love to help you! You can find out more about the modules in the course HERE
Bouquets
The bridal bouquet is usually the most important to the bride. It’s her accessory for the day! She wants it to make a statement. In Flourishing, I show you the mechanics of how to create a couple different styles bouquets. These design principles equip you with the skills to adapt your bouquets to whatever the trends may be.
Most of my bouquets include several elements to bring interest and movement, but brides are starting to choose monoflower bouquets-meaning, one flower for their bouquet. They have also started leaving the stems longer than previous seasons creating a sleek and modern feel.
The other trend I’m seeing is down-sizing. For several years, brides have wanted large, organic bouquets with lots of texture and movement. Brides seem to be trending towards a more petite size with a dainty and delicate feel. Some are choosing single flowers, but others are choosing textural and delicate blooms full of interest, but on a smaller scale.
Eco-conscious
Being eco-conscious isn’t new to the scene, we have seen a big shift in not using floral foam and re-purposing decor, but I have seen brides shifting their decor ideas to using more plants or herbs. I love using live plants and herbs. They bring color, fragrance, and life to the party. Not only do they make gorgeous decor, you can keep them as beautiful reminders of your day or give them to guests as a wedding favor that really goes to good use! It’s always important to remember that your bride will have different things that are important to them and if being eco-conscious is a priority, it’s important to know how to incorporate that.
Large Installations
Large installations have been a trend for a few years now, but brides are allowing florists to be more creative and really make these installations a work of art. A grandiose statement piece for the wedding.
Installations usually have many logistics that need to be worked out. Some important things to remember when you are talking about large installations with your brides are:
Does the venue or location have the proper foundation for you to connect the installation or will you need to construct a completely free-standing foundation.
If the installation is coming from the ceiling, does the venue have equipment for you use while installing or will you be required to bring your own equipment. If you have to bring your own equipment, is it feasible and available for you to transport.
Have your bride verify the amount of time you will have the day of the wedding or day before to create and install. Depending on how much time you have, you can determine how many additional employees you will need to complete.
When you are creating a proposal with a large installation, you want to make sure you are creating something to scale and proportion and balance and unity for the area it will be used in. It’s also important to know how much product and labor you’ll need and how much to charge for those items. I teach these design elements in my course and show you how to price your work with confidence.
Creating custom designs for my brides gives me so much joy. When they trust me with their vision there is no greater compliment. I hope these trends will give you a fresh look at 2023 and let your creativity run wild so you too can create beautiful, custom proposals for your clients.
If you are ready to start your own business, but don’t know where to start, Flourishing is a course that will take you step-by-step in reaching your floral dreams. You can complete online or with a custom in-person option. I’m here for you and can’t wait to see what 2023 brings for you and your business!