Welcome to Flourishing
Online or In-person Floral Education
I’m Amber Mustain.
If you’ve been dreaming of learning floral design and building a business that truly reflects you, I’m here to guide and support you every step of the way.
Are you looking for someone to teach you the skills and strategies necessary for building a thriving career in flowers?
With over 25 years in the floral industry, I’ve worn many hats as both a florist and a business owner. I’m beyond excited to share everything I’ve learned with you! My goal is to help you build a strong foundation for a thriving floral career. I’ll teach you how to make your designs stand out, create services that set you apart, and build a loyal community that supports your business for years to come.
A thriving floral business starts with a solid foundation—smart pricing, strong business practices, and confidence in your floral design skills.
I’m here to help you master all three so you can confidently start and grow your floral business!
Flourishing | Online
There are several options for online learning through Flourishing.
Full Course | How to start your own wedding floral business
9 chapters that walk you through setting up your business, and teach floral design (wedding-focused), color theory, pricing/proposals, floral styling, networking, branding/social media, and diversification.
($997)
Freelance Starter Course
3 chapters that will prepare you to apply for your first freelance job with confidence! You will learn design, flower processing, color theory, styling, and how to set up your business and taxes as a freelance designer.
($197)
The Everyday Florist Starter Course | CLOSED UNTIL SPRING
A 6-week online curriculum + group mentoring
I will walk you through setting up your business and learning the design skills necessary to run a home studio or retail shop. You will learn to source and process flowers, create recipes, order, price for a profit, network, and develop your social media and brand.
If you’re looking for hands-on, personalized floral training, in-person is the best place to start!
I’ll create a custom learning plan just for you, so we can work together to refine your skills, adjust your designs in real time, and help you truly understand the art of floral design.
Flourishing | In-Person
Flourishing In-Person
one-to-one mentoring (starting at $200.00)
team mentoring (starting at $500/person)
multi-day workshops with hands-on training (starting at $2500)
Who is the in-person option for:
A new florist who wants to learn how to build a floral business around what is important to them.
A seasoned florist who needs to improve design skills to take their business to the next level.
A dreamer who wants to learn floral design and create a community through an in-person workshop.
Learn the floral fundamentals and how to create a brand that will
TAKE ROOT, GROW AND ALWAYS BE
F · L · O · U · R · I · S · H · I · N · G
The Flourishing Curriculum
Business & Services
From setting up your business and the ultimate start-up checklist to diversifying your services and ensuring you have multiple revenue streams; we cover everything you will need to create a solid business plan.
Floral Design & Styling
Learn how to create structurally sound and aesthetically gorgeous floral designs, as well as how to style for any event. You will also learn the hows and whys of color theory. Amber gives you the “floral recipes” and you adapt to your style, taking the guesswork out of design!
Building Your Brand
Dive deep into what makes a brand iconic and unforgettable. Learn how to blueprint your brand identity and create a strategy for social media growth that converts followers to loyal clients.
Pricing & Proposals
Take the guesswork out of how to price for profit in the floral industry with detailed examples of proposals that clients love and pricing structures that ensure you will always be cash positive.
The Perks of being a Flourishing Student
One-on-One Teaching
Each student, no matter which option they choose, will be given online access to Amber’s video tutorials, interactive slides and professional insights into the floral industry. These are beautifully paired with our workbook.
Community
Each student will be able to join the private Facebook community to grow and build relationships with other florists. Amber and Taylor are also available for questions within the group.
Workbook & Videos
What makes Flourishing different from every other floral course is our Workbook. It’s filled with exercises, extra tips and is designed to help you learn alongside the hours of videos and hundreds of slide tutorials.